INDUSTRY:
E-Commerce / Fashion & Retail
CLIENT:
GARM
YEAR:
2023
EXPERIENCE:
Full-Funnel UI/UX, CRO, A/B Testing, Meta Ads, SEO, Analytics, Content Marketing
GARM
about.
GARM is an online retail brand specializing in fashion and seasonal collections, offering curated pieces that blend style, trends, and quality. The brand operates at the intersection of fashion and performance marketing, leveraging conversion rate optimization, paid digital advertising, and SEO strategies to drive e-commerce success.
Despite having a strong foundation in digital channels, GARM is focused on accelerating its growth to capture a larger share of the competitive fashion e-commerce market. This includes expanding its digital reach, improving customer acquisition and retention, enhancing the shopping experience, and maximizing conversions across its online platforms. By combining data-driven marketing, trend-responsive merchandising, and seamless e-commerce operations, GARM aims to scale sales, strengthen brand visibility, and establish itself as a go-to destination for fashion-forward customers.
challenge.
GARM, a fashion-focused e-commerce brand, was facing stagnant conversion rates despite steady traffic from paid ads and organic channels. The checkout process had high cart abandonment, landing pages weren’t optimized for conversions, and seasonal collections lacked SEO visibility. Paid campaigns were generating clicks but with a rising cost per acquisition, limiting growth and profitability.
results.
+15% increase in site-wide conversion rates through user journey and checkout optimization.
+20% lift in sales conversions from paid traffic via A/B tested landing pages.
-10% reduction in Cost Per Acquisition (CPA) while scaling high-quality traffic from Meta & Google Ads.
+25% organic traffic growth and improved seasonal collection visibility through SEO optimization.
-18% decrease in cart abandonment and higher Average Order Value (AOV) achieved through upsell strategies.
testimonial.
Working with Leo was a game-changer for our e-commerce growth. His ability to merge UI/UX design with data-driven CRO strategies directly boosted our revenue and customer experience. Within just a few months, we saw higher conversions, stronger SEO visibility, and more efficient ad spend. Leo approaches challenges with both creativity and analytical precision — exactly the kind of specialist every growing brand needs.
Olivia Sakushi
Founder & CEO
